Most companies have a website. Not many have an active blog on their website. Should they? Are there any advantages to having a blog? Is having an active blog really worth the time and effort? Yes. Benefit #1: Reinforce Your Expertise Creating blog posts allows you to...

Google has always said that the quality of your website content is one of the most important factors it considers when ranking your website. Now Google means it more than ever. This point was underscored a few months back when, with the subtlety of a carpet...

Is your goal to have your new website get found by Google? Then before you speak with a website designer or programmer, you should do keyword research. What is keyword research? Keyword research is the process of finding out which words people use when they go on...

Want to gain greater insight into the competition? Leverage some advanced Google search tricks and tips and see how using Google for a research tool takes on a whole new meaning. Google as a research tool: let it flex its muscle Most people don’t realize how powerful...