Senior management has given the organization’s content marketing initiative the thumbs up.
The content strategy for your company’s new blog aligns beautifully with the organization’s business objectives.
The marketing team has created a 3-month content calendar.
The company’s internal experts have agreed to produce 1,000-word blog posts. Two weeks later…
… the first blog post still hasn’t been produced.
There’s a problem.
There’s a bottleneck.