20 Oct How One Company Used LinkedIn to Score Face-to-face Meetings
Some people think of LinkedIn as just an online rolodex. Not true. With the right strategy, it can be a lead generation machine; one that produces face-to-face meetings.
A great example of a company that leveraged LinkedIn to do just that is IntraLinks, a software security company. Using LinkedIn they were able to “connect” with key decision makers, nurture each connection with insightful content and score face-to-face meetings. In fact, in just over three months they were able to produce twice the number of face-to-face meetings of any other lead generation channel they had been using.
To learn how they did it I encourage you to read the blog post “How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel”.
Photo credit: reynermedia.