Why Blogging is Good for Business

Most companies have a website. Not many have an active blog on their website. Should they? Are there any advantages to having a blog? Is having an active blog really worth the time and effort? Yes.

image of a business owner writing a blog post on their laptop to reinforce how writing a blog is good for businessBenefit #1: Reinforce Your Expertise

Creating blog posts allows you to share your industry knowledge and insight with your target audience (i.e. current customers, potential customers and colleagues) and reinforce your position as a expert in your field.

Benefit #2: Drive more Google traffic to your website

Every time you add a new blog post to your website you’re adding one more page for Google and other search engines to index. This means you’ve added one more opportunity for your website to show up in the organic search results and drive a visitor to your website. Now, who doesn’t want that?

Benefit #3: Improve your ranking in the Google search results

With each blog post you add to your website you are telling Google and the other search engines that your website is active. Having an active website is one of the factors search engines consider when they rank websites. Why? Because when someone conducts a search on Google, Google sets out to find the most relevant websites. Websites that don’t update their content consistently are considered less active and, as a result, less relevant, which means their ranking in the search results can be affected. By contributing posts to your blog regularly, even if it’s just once a week, your website will be viewed as active and relevant by Google.

Benefit #4: Get discovered on social media

After you write and add a blog article to your website you have a piece of original content that you can post and share on your company’s Facebook, Twitter, LinkedIn or other social media channels. This becomes something your followers can share with their audience. The beauty of this is because the social media post contains a link to the article you wrote, anyone who clicks on the link will be sent to your website where they can read it and discover more about your company.

A blog is worth it

Yes, maintaining a blog for business does take a little planning and effort, but the advantages of utilizing a blog are well worth it. If you feel you don’t have the time or resources to produce blog posts in-house, outsourcing the task is a simple, cost-effective way to get it done and maintain a consistent schedule.

Photo Credit: MadFishDigital