03 Sep Do I need SEO? Does SEO matter? Solving the mystery.
If you have a company website chances are you’ve read or heard that you should be doing search engine optimization (SEO). But is SEO necessary? Does SEO really matter? Do you even need SEO?
As of December 2010, there were over 255 million websites on the worldwide web. The answer to, “Why should I SEO? Is SEO necessary?”, is a simple one. If you would like to increase the chances of your website being found when people search on the Internet for what your company does or sells, you should employ SEO.
What is SEO? What does SEO do?
Search Engine Optimization (SEO) is all about doing things to your website to make it easier for Google to discover.
How SEO works. How SEO helps.
To understand how SEO helps and works, you need to understand how Google works. When someone goes on Google to conduct a search, they type in a keyword or keyword phrase. From there Google goes on the hunt, evaluating millions and millions of web pages in order to produce a list of web pages it feels are most relevant to the search term. The more relevant your web page is, the better the chances are that Google will discover it.
The benefits of SEO
Does SEO work? Even implementing some basic SEO measures can make a difference in creating more exposure for your website. That’s where the benefits of SEO start. More exposure should lead to increased traffic to your website. More traffic means more potential customers are being introduced to your products and services. More potential customers means more potential sales.
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