Why Social Media and SEO go hand-in-hand now

image of two people holding hands to illustrate that social media and seo go hand in handWhen it comes to search engine optimization (SEO) there are two key aspects that will affect your website’s ranking in the Google search results: on-page SEO and off-page SEO. On-page SEO represents 25% of what impacts your website’s ranking in the search results. Off-page SEO represents 75% (how’s that for an attention-grabber).

What is on-page SEO and off-page SEO?

On-page SEO is the determining of what keywords to target and then implementing those keywords into your website’s pages. Off-page SEO is when other people share a link to one of your website’s pages by including it in an email, a page on their website or blog, or—wait for it—in a post on LinkedIn, Twitter, Facebook, Pinterest, etc. That’s why social media and SEO go hand-in-hand.

Off-page SEO didn’t used to be this way

Just a few short years ago off-page SEO was a little different. Back then the accepted practices for getting links back to your website included getting your website listed on online directories, paying low-quality websites to link back to your site, writing articles that were mass distributed to low-quality websites that linked back to your website and guest blogging on other websites and planting links back to your website in the post. All four of these methods used to be legit but not anymore. Over the past few years Google has dramatically changed their algorithm. Now if Google catches you using these back-linking methods your website can be severely punished i.e. your website’s ranking in the search results can drop significantly.

It’s a new era of off-page SEO

The new key to off-page SEO is you need to create content that other people will find valuable and share naturally with others. That’s why social media and SEO go hand-in-hand now. One of the simplest ways to encourage natural links back to your website is by posting content to your followers on social media. If your audience likes your post they will share it with their followers on LinkedIn, Twitter, Facebook, Pinterest, etc. So if you haven’t included social media in your SEO planning, get started. Your website’s ranking in the search results depends on it.

TIP: Make it even easier for people to pass along your content: add social media share buttons to the top and bottom of your blog posts and emails.

Photo credit: analogophile